Their story began as a small family project, promoting the planting, cultivation, and harvesting of the aromatic and stimulating bean. Their marketing took off 10 years ago on a small scale among neighbors, taking advantage of fairs dedicated to the exchange of regional products.

They currently market coffee from more than 650 coffee-producing families in the region and have one of the largest roasting plants in the state of Veracruz. They have expanded their own distribution and that of local coffee growers, with national and international reach, and have begun exporting to China.

About the coffee: Grown in Veracruz, deep in a cloud forest shaded by fruit trees that produce oranges, tangerines, limes, lemons, bananas, guavas, and others. Harvested in one of the largest coffee-growing regions in the country at an altitude of 1,200 meters, giving it a unique flavor.